Leading soft drinks manufacturer Lucozade Ribena Suntory (LRS) is delighted to announce the appointment of Alpesh Mistry as Sales Director for the UK and Ireland.

Alpesh – an IGD and Grocery Gold award winner – will sit on Lucozade Ribena Suntory’s Executive Committee and report directly to Chief Operating Officer Carol Robert.

The new appointee joins from multinational beverage company Molson Coors, where he was Director of Sales. Alpesh has a strong background in FMCG, having worked for Northern Foods and PepsiCo in a successful 18-year career.

As well as his commercial expertise, Alpesh has a keen passion for leading health and wellbeing company initiatives. As a positive mental health advocate, Alpesh will bring his experience to support LRS’s Growing For Good vision that allies revenue growth with broader societal benefit.

Alpesh Mistry comments, “It’s a real honour to join Lucozade Ribena Suntory and oversee the sales of incredible brands such as Lucozade and Ribena with heritage stretching back into the 1920s and 30s.

“The soft drinks category is extremely competitive and ever evolving and I join LRS, an agile company with a track record of positive change and exciting innovation, with exceptional confidence in our ability to grow.”

Carol Robert, Lucozade Ribena Suntory Chief Operating Officer adds, “Alpesh is a fantastic appointment who brings his commercial acumen, drinks experience and a passion for mental wellbeing to our leadership team.

“This last decade has been transformative for our brands; we’ve moved from GSK to become part of the Suntory global network, delivered a leading health and wellbeing programme and embarked on a hugely ambitious sustainability plan. 2019 was a great year for sales and Alpesh is the right person to lead the team and continue our positive momentum.”

Former UK Sales Director Scott Meredith will take up a new role with the company focused on revenue growth management after a comprehensive handover that ensures continuity for customers and employees.

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