Ahead of summer 2022, Lucky Saint, the UK’s #1 dedicated alcohol-free beer brand, is launching its superior unfiltered lager in 200 Waitrose stores nationwide, available from early July.
As the demand for alcohol-free continues to soar across the country, the launch of Lucky Saint 330ml bottle will allow Waitrose shoppers to enjoy the satisfaction of a crisp, refreshing beer with friends, with none of the sacrifice.
Charlotte Kissane, Beer & Cider Buyer Waitrose said: “We are delighted to be listing Lucky Saint and are confident our consumer will love it for its taste and quality.”
Sarah Walley, Head of Off Trade at Lucky Saint said: “The incredibly strong value of ‘Do Right’ at Waitrose is a brilliant match with our purpose to ‘Inspire the world to drink better’. I’m excited to see our nation-wide ATL campaign to support the launch into Waitrose stores from July.”
The launch in Waitrose follows the recent success of the brand’s four-pack can, which was listed nationwide in 700 Tesco stores in April 2022, as well as the brand selling more units this year than any other beer or cider SKU in the UK’s leading online retailer.
Lucky Saint will be available in 200 Waitrose stores nationwide from early July 2022. The launch will be accompanied by a proximity OOH campaign.
Lucky Saint’s single bottle is currently growing at 125% YOY, at £1.80 RRP.