Netherlands botanical brewery, Lowlander Beer, is pleased to announce the launch of two new variants in the UK, Lowlander 0.3% IPA and Lowlander 4% Cool Earth Lager alongside its popular 0.00% Wit beer, available for the first time in Sainsbury’s from today for 16 weeks.
Sainsbury’s will be launching Lowlander 0.00% Wit, 0.3% IPA and 4% Cool Earth Lager in 330ml cans across 70 stores nationwide and online as part of its Taste of the Future initiative, trialling new and innovative products.
Chief Botanical Officer and Lowlander Founder, Frederik Kampman says, “We’re delighted to be introducing two new variants of our naturally delicious beers, as well as our zero-alcohol 0.00% Wit beer to Sainsbury’s customers through this exciting opportunity. Unusually, Lowlander Beer is botanically brewed, using similar herbs and spices to those used to make genever and gin. We believe the time is right to bring our refreshing beers to the Sainsbury’s audience, familiar with botanicals, as well as to lovers of top-quality beer and we’re thrilled to have been selected as one of their Taste of the Future brands.”
Joe Davies, Future Brands Origination and Development Executive at Sainsbury’s, added: “We are really excited to be working with Lowlander to bring their premium botanically brewed beers to a wider audience in the UK and know that our shoppers are continuing to look for innovative, premium beers made with natural ingredients.”
SKU: Lowlander 0.00% Wit Beer – Brewed with reclaimed orange and lemon peel used in bars and restaurants in The Netherlands, Lowlander 0.00% Wit Beer is refreshing and crisp with bursts of fruit and citrus flavours. Lowlander 0.00% launched in the UK in 2019 with listings in over 4,000 accounts across 19 countries around the world. Lowlander 0.00% Wit Beer has received many awards including The Grocer Highly Commended award and the Imbibe Low & No Highly Recommended in 2020.
RRP: £1.30 for 330ml ABV: 0.00%
SKU: Lowlander 0.3% IPA – A full flavour non-alcoholic IPA inspired by travels to Sri Lanka, home to the mango, which is one of the botanicals in the beer. Lowlander 0.3% IPA is also brewed with cardamom and orange peel for an unforgettably juicy and aromatic pairing. By brewing the botanicals with just the right intensity of tropical hops and with the late addition of orange peel, Lowlander has created a wonderfully exotic, fruity, thirst-quenching I.P.A. Lowlander 0.3% IPA received a Double Gold award at the European Beer Challenge and a star at the prestigious Great Taste Awards in 2020.
RRP: £1.30 for 330ml ABV: 0.03%
SKU: Lowlander 4% Cool Earth Lager – A clean, crisp and hoppy Pilsner brewed with fragrant lemongrass for a subtle zesty zing. With every can sold, Lowlander adds another plant to a seagrass meadow – a powerful ally against climate change, capturing carbon 35 times faster than a tropical rainforest – in an effort to reduce carbon, protect marine wildlife and tackle global warming.
RRP: £2 for 330ml ABV: 4%
For any sales enquiries, please contact AStaley@westons-cider.co.uk or ring the Weston’s sales office on 01531 660 100