New plant-based chocolate treats secure listings in Asda 

LoveRaw (www.eatloveraw.com), the fast-growing plant-based chocolate brand, has launched its latest innovative new product – the Caramelised Biscuit Cre&m Wafer.

A variant of LoveRaw’s crispy wafer, these vegan treats are filled with a biscuit cream with a caramel layer and crunchy biscuit crumb.

The Caramelised Biscuit Cre&m Wafer Bars (RRP: £1.69) contain two individually wrapped plant-based and palm oil free wafer fingers and are available to buy in Asda stores nationwide from this week.

LoveRaw has also secured listings for the new wafer in selected Asda stores, SPAR outlets and more than 100 WHSmith travel stores.

This new product comes after a hugely successful year for the brand, which is the fastest growing plant-based impulse company in the UK, according to IRI.

The Caramelised Biscuit Cre&m Wafer is part of an exciting new product line up for 2022 and follows the launch of the brand’s Nutty Choc Balls, which saw almost a quarter of a million Nutty Choc Balls fly off the shelves in just three weeks. LoveRaw is looking to further grow its share of the UK’s plant-based market, which is expected to be worth £1.1bn by 2023[1].

LoveRaw’s wider range of innovative plant-based chocolate products are available at Waitrose, Ocado, Co-op, Whole Foods Market and a number of smaller independents. All deliver great taste without palm oil, dairy products or artificial ingredients.

Manav Thapar, Co-Founder at LoveRaw, said: “Our new Caramelised Biscuit Cre&m Wafer is an exciting addition to our wafer bar range, and will ultimately give those leading a vegan diet – and also those that don’t – greater choice when it comes to indulgent snacks.

“The Caramelised Biscuit Cre&m Wafer is unlike anything else within the category and follows hot on the heels of our Nutty Choc Balls which have already been a huge success.

“Our mission is to create the best-tasting and most innovative plant-based chocolate products and the new wafer bar delivers on this. The quality and taste of LoveRaw is as good as, or better than, conventional chocolate.”

The Caramelised Biscuit Cre&m® Wafer will be available to purchase from retailers including Asda, Holland & Barrett and LoveRaw’s website for £1.69 from the 4th August.

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