Lotus Bakeries has secured a national listing with Co-op for its Biscoff & Go snack packs. From March 22nd, the company’s handy snack pack will be available in Co-op stores across the country for just £1.
Biscoff & Go features irresistibly tasty Lotus Biscoff spread on one side and crunchy little breadsticks for dipping on the other, allowing customers to enjoy the same unmatched flavour of Lotus Biscoff in a convenient, on-the-go format.
Designed to help retailers capitalise on snacking opportunities, Biscoff & Go will not only appeal to existing Lotus Biscoff customers but will provide the perfect sampling opportunity for those who have yet to try Lotus Biscoff spread.
As with the entire Lotus Biscoff product range, Biscoff & Go pots feature the impactful and eye-catching red background that is synonymous with the iconic brand. In line with the cohesive and familiar brand identity of Lotus Biscoff, the packaging also features a crisp image of the “hero” biscuit.
Biscoff & Go is made from a dairy-free recipe, is suitable for vegans and contains no artificial flavours or preservatives.
Speaking of the new listing, Frances Booth, UK Category & Development Marketing Manager, commented:
“There has been a huge buzz around Biscoff & Go with many customers struggling to get their hands on the product since its initial launch into the convenience sector in 2019! We are delighted that the product will now be more widely available, and co-op customers can get to enjoy the taste of Lotus Biscoff anytime, anywhere.”
Lotus Biscoff is now available in a wide variety of formats from traditional and sandwich biscuits, through to Smooth and Crunchy spread, various ice cream formats and now this on-the-go snacking option.
For further information on Lotus Biscoff, please visit www.lotusbiscoff.com
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