Premium mixer brand The London Essence Co. has this month launched a new marketing campaign encouraging consumers to elevate their drinks this summer. The campaign will run across TV on Demand and social media platforms throughout June and July as the brand continues to educate consumers about the brand’s range of premium mixers.
The campaign is being promoted with the tagline ‘Exquisite mixers blended with distilled botanicals’ encouraging consumers to explore the range and elevate their choice of drinks this summer with London Essence, not just with tonic but beyond!
After identifying that 82% of cocktail consumers are interested in trying serves with a contemporary twist, the brand has carefully curated a number of simple cocktail recipes that elevate and modernise much loved classics that can be easily created at home and are designed to be lighter in calories. These easy to follow, step by step recipes, such as the White Peach & Jasmine Mojito and Spiced Ginger Beer Mexican Mule, are available for consumers to explore on the brand’s website and social channels.
In 1896, the founders of The London Essence Company began to develop exquisite essences for the city’s finest perfume houses. Informed by this innovative heritage, The London Essence today creates luxurious drinks with purest flavours derived from quality ingredients. An ensemble of botanicals is artfully selected by their team of flavour experts and gently distilled until their true essence is captured. The result is a premium mixer that doesn’t cloak the flavour of the spirit it accompanies but rather accentuates it.
Ounal Bailey, Co-founder of The London Essence Co. says “Our new campaign will be live over the summer months to remind consumers about our range of exquisite mixers blended with distilled botanicals to deliver the purest flavour. We want to remind drinkers to seek out high quality mixers and utilise our cocktail recipes to elevate their drinking experiences throughout the year.”
London Essence has the fastest growing distribution of all mixers in hospitality, pouring across over 6,000 trade outlets nationwide. The full London Essence range is HFSS compliant and 81% of the brands growth in the last quarter has come from buyers that are new to premium mixers.
Britvic has partnered with agencies Saatchi, The&Partnership and MSix to roll out the new campaign across BVOD and social media.
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