Rockstar energy drink is celebrating its biggest ever sponsorship agreement with an exciting on-pack promotion guaranteed to accelerate demand.

As part of its sponsorship agreement with reigning MotoGP world champion, Jorge Lorenzo, Rockstar is offering consumers the chance to win a luxury trip to Valencia for the final race of the season.

The winning consumer and a friend will ‘Party like a Rockstar’ in Valencia, with return flights, private transfers, accommodation at a 5* hotel, a full day’s scooter hire and VIP race tickets.

To enter, consumers enter a unique code, taken from under the can’s ring pull, on a dedicated website, where they can play a Rockstar Racing Game.

All entrants will be entered into the prize draw to win the trip to Valencia, but there will also be daily prizes for the fastest lap including Rockstar branded caps and t-shirts.

“There are many exciting elements to this promotion,” says Adrian Troy, Head of Marketing for A.G. Barr. “As well as having the chance to win a once-in-a-lifetime experience, consumers can win prizes based on their gaming skills – which will appeal to their competitive nature!

“It’s a great honour to have Jorge Lorenzo representing the brand,” he adds. “Existing Rockstar consumers will jump at the chance to cheer him on in the final Moto GP, and we’re certain that the promotion will also attract new, racing-loving consumers to the brand. We predict that Rockstar will be speeding off the shelves.”

The ‘Big Can’ energy category is already experiencing impressive momentum, currently growing five times faster than the total soft drinks category.* Valued at £12.5m, the Rockstar brand is now growing at +49 percent**.

The promotion will feature on both standard and price marked cans of Rockstar in Original, Punched Guava and Juiced flavours. To generate further attention and pick-up from consumers, PMP cans will benefit from a 99p flash throughout the promotion.

The winner of the main prize will be drawn on October 14 2011, with the daily prize draws running until February 2013.

* Source: Nielsen Scantrack – MAT 16/4/11

** Nielsen Scantrack – Total Coverage Value Sales MAT 19/03/11

A.G. Barr

Tel: 01204 664 295

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