Leading Irish Chocolatier, Lir Chocolates, has secured a new national retail listing for the Baileys brand this Christmas for its Baileys Chocolate Collection, at Sainsbury’s. The newly secured listing is a first for the business and will see the chocolate gift box available in 216 stores across the country from October, RRP £6.
The new Baileys Chocolate Collection includes a variety of milk, white and dark chocolates filled with the iconic Baileys original flavouring for consumers to enjoy with friends and family over Christmas and into the new year. The new listing with Sainsbury’s will also see an exclusive in-store offer on Baileys Liqueur, from November consumers can pick up a bottle of Baileys Original Irish Cream Liqueur (1L) and get a Baileys Chocolate Reindeer for free.
Lir Chocolates Christmas gifting range also includes the return of the popular Baileys Chocolate Bombes, Baileys Salted Caramel Chocolate Truffles and Baileys Original Chocolate Collection Gift Wrap Box. The entire range features “new and eye-catching” designs to build on seasonal and gifting cues, helping to drive further value for retailers and shoppers.
Katie Byrne, Senior Brand Manager at Lir Chocolates said “We’re delighted to be expanding the Baileys brand into Sainsbury’s for Christmas this year with our Baileys Chocolate Collection and have it widely available for customers across the UK. While the Baileys Chocolate range performs well around occasions, especially Christmas, with consumers more likely than ever to choose brands they know and love, the iconic Baileys brand give consumers confidence when purchasing for friends and family during the festive season. During these uncertain times some consumers will still look to seek indulgence over Christmas and will be willing to spend a little bit extra on more premium treats such as Baileys Chocolate to share with loved ones, which has seen the popularity of sharing chocolates rise over chocolate bars.”
Lir was founded in 1987 by Connie Doody and Mary White and since then, the craft behind truly exceptional hand-finished and hand-decorated chocolates has been central to the business. The team at Lir is constantly exploring, experimenting, and pushing the boundaries of what is possible at the hands of the modern chocolatier.
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