Patriotic people are being given an opportunity to indulge themselves weeks after the Royal Wedding thanks to the launch of a limited edition pack by Farmhouse Fare, Britain’s favourite luxury sticky toffee pudding brand*.
Daniels Group subsidiary Farmhouse Fare is encouraging people to enjoy the best of British by introducing a Union Jack pack for its best-selling indulgent sticky toffee pudding.
“We’re doing our bit to help families put the ‘Great’ back into ‘Britain’,” says Daniels Group Marketing Director Nigel Parrott.
“Our patriotic pack will remind people that, when it comes to great-tasting desserts, Britain leads the way – with Farmhouse Fare’s luxury sticky toffee pudding standing out as a shining example of the best of British.”
The eye-catching packaging will attract new consumers to the brand whilst adding an element of excitement for brand loyalists.
Farmhouse Fare, winner of more than 50 pudding awards in the last five years, has sold more than 1.1 million Luxury Sticky Toffee Puddings over the past two years, generating £2.8 million of sales**.
The limited edition pack will be available until the end of May, with an RRP of £3.50.
*Nielsen Scantrack Total Coverage MAT w/e 19.02.11
**Nielsen Scantrack Total Coverage MAT 09-11 w/e 19.03.11