It’s back! The award-winning* limited edition Cadbury Twirl Orange single bar returns to the UK following a highly successful launch last year. The product was very popular in 2019, with most retailers selling through stock incredibly quickly.
Cadbury Twirl Orange offers consumers a twist on a favourite brand, combining Cadbury’s No. 1 selling singles SKU[i] with one of the nation’s favourite chocolate flavours. The product is aimed at younger adult consumers who are seeking new flavours and experiences from their chocolate choices.
Cadbury Twirl Orange will be available for retailers to buy from mid-September, with an increase in the number of bars available from last year. However, retailers are encouraged to get their orders in early, as demand is expected to be high once more.
Radhika Pai, Brand Manager for Cadbury Singles at Mondelēz International, explained: “We are excited to bring back limited edition Cadbury Twirl Orange. Our trade partners and consumers made it clear, they love Cadbury Twirl Orange. It was one of top selling singles NPD of 2019[ii], despite being on sale for only a few weeks.
“It was incremental to the category, attracting younger adult shoppers and driving category growth of +3.4%[iii] at launch. After this overwhelmingly positive response, we had to bring back this much-loved product for our retailers and consumers for a set period.”
Retailers can find out more products and category information to help drive sales within singles confectionery at www.deliciousdisplay.co.uk.
[i] Nielsen, Singles MAT Value sales 13.06.2020
[ii] Nielsen, Singles MAT Value sales 13.06.2020
[iii] Nielsen, Singles, 4WE rolling up to 02.11.2019