Aspall has launched a new range of high quality vinegars following six months intensive consumer and trade research. The 11-strong range, which includes varieties of vinegar such as Malt, Cabernet Sauvignon, Sauvignon Blanc and Apple Balsamic Vinegar, is packaged in bespoke lightweight white flint 250ml and 350ml bottles produced by Beatson Clark.
Charlotte Taylor, Beatson Clark’s marketing manager said: “Aspall assigned Beatson Clark with the task of developing glass bottles for its premium range of vinegars that would represent the long established brand and its heritage. The stylish look of the bottle, with its slim 28mm neck finish, perfectly depicts the authenticity of Aspall’s new hand-crafted vinegars whilst also ensuring on-shelf presence.
“Glass is a natural choice for food producers wishing to display the quality of their products; it is also a perfect choice for those consumers who are keen to purchase products in environmentally friendly packaging. By using a lightweighting process in the packaging design, coupled with the recyclable and natural benefits of glass, we were able to provide Aspall with bottles that fit the bill.”
During the lightweighting process Beatson Clark reduced the weight of the 250ml bottle design by 44g and the 350ml version by 115g, which resulted in more efficient transportation of the goods, ensuring a significantly reduced impact on the environment. All of this was accomplished whilst still retaining the quality feel that glass provides.
Aspall’s commercial director, Geoff Bradman said: “Among the key findings, from our research, were that consumers wanted more suggestions on how to use vinegar, and they would prefer smaller bottles that could be displayed on work surfaces. We had addressed this by discontinuing our 500ml bottle in favour of the new, more contemporary smaller sized bottles and the inclusion of recipe suggestions on the neck labels.
“We chose Beatson Clark for the quality of service they provide. They have proved that they can always deliver on the project specifications, from design conception to execution of the high standard Aspall expect for its premium products.”
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