Accolade Wines, the UK’s No 1 wine company, is launching a new and exciting Summer Berries Pink Gin within its best-selling Echo Falls portfolio in response to the gin boom in a category growing at 43.4%[1] year on year.

The Summer Berries Pink Gin (37.5% ABV) will launch at the end of May under the umbrella of Accolade’s second largest brand, Echo Falls, and aims to respond to the huge popularity of gin, particularly the coloured and flavoured gin sub-category. With the base of the gin’s flavour profile being the beloved summer berries, Echo Falls Summer Berries Pink Gin has a predominantly strawberry-led aroma and a tasting note complemented by juniper, the key botanical in gin. This exciting new product from the Echo Falls portfolio will be available to purchase from the end of May and has secured several key national listings to date.

David White, Marketing Director at Accolade Wines, says ‘’We are always looking for a way  to bring new news to the drinks market and research shows that the Echo Falls consumer is eager to try out novel and exciting products. With the gin market growing at pace, it was a natural choice for us to develop a new product which combines the Echo Falls hugely popular signature flavour, summer berries, whilst simultaneously responding to the overwhelming popularity of gin in the UK.

‘The launch of Echo Falls Summer Berries Pink Gin comes just in time for the summer and will target loyal consumers who identify with the fun and positive nature of Echo Falls, but who also like gin! The launch will also have high appeal to those who enjoy trying new, trend led products,’’ adds White.

Echo Falls Summer Berries Pink Gin follows on from hugely successful launches of Echo Falls Rosé Wine & Gin Fusion earlier this year and Echo Falls Summer Berries Vodka in 2018.

The launch will be supported with five new and delicious drink recipes that have been specifically created to elevate the unique flavouring of the Summer Berries Pink Gin, and will be used across wider consumer PR, digital and social on Echo Falls’ channels.

Echo Falls Pink Gin 70cl will be sold at a competitive RRP of £16 and listings are confirmed to date in 700+ Tesco stores, alongside Bargain Booze and further convenience retailers nationwide.

Nielsen, 52 weeks to 23.03.19

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