Lenor has announced the launch of its Crease Releaser product in a travel-size bottle, giving consumers the opportunity to travel with ease, even when taking small amounts of luggage away with them. With over one in five (22%) British travellers choosing the travel with only cabin baggage[1], the new 100ml variant meets the maximum liquid limit that UK airports still enforce.
In the UK, the fabric care market, including products like crease release sprays, saw a 7% increase in sales last year as consumers continued to seek out products that keep their clothing looking fresh and wrinkle-free[2]. This highlights the UK consumer desire for products which keep their clothes appearing good as new at all times, including on holiday.
Nina Lumsden, Brand Manager at Lenor Crease Releaser, comments: “We’re excited to introduce the new travel-sized Lenor Crease Releaser, designed to meet the needs of travelling and on-the-go customers. This convenient and compact version of our popular product ensures that travellers can maintain a fresh, wrinkle-free appearance, no matter where they are in the world.”
“As a brand, Lenor Crease Releaser is committed to innovation and understanding consumer lifestyles. With this launch, we aim to give retailers an exciting opportunity to cater to the ever-growing demand for portable, effective fabric care solutions. We believe this new addition will be a valuable asset in your product lineup, helping to drive customer satisfaction and loyalty.”
A recent poll of 2,000 people found that British consumers consider packing to be more of a stress when going away (31 per cent), than remembering to lock up the house (28 per cent) or catch a transfer on time (24 per cent)[3]. This new travel-size laundry aid format aims to alleviate some of this stress.
Lenor Crease Releaser travel size, in Spring Awakening scent, is available exclusively in The Range from the end of August. Exotic Bloom and Jasmine and Red Berry fragrances also available.
[1] OnePoll, survey into British travelling habits, 2023
[2] Euromonitor International: UK Fabric Care Market Report 2023
[3] Lenor Crease Releaser, 2024
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