Renowned household brand Lenor has expanded its travel-sized Crease Releaser into WHSmith travel stores nationwide, with its well-loved Spring Awakening scent. It will first appear in Heathrow T2 and T5, Gatwick North, Luton Airport and Euston on January 6th, with additional locations rolling out on January 22nd.
Following the brand’s launch of its travel-sized Crease Releaser in August 2024, it is now making its way into key travel locations across the country. The product is designed to refresh clothing and effortlessly eliminate wrinkles on the go, ideal for jetsetters who value style and convenience.
In the UK, the fabric care market is estimated to reach approximately £2.71 billion in revenue by the end of 2024, showing a growth rate of 3.5% year-on-year[1]. This sector includes products such as crease-release sprays and highlights how consumers continue to seek out products that keep their clothing looking fresh and wrinkle-free.
The initial expansion into selected stores will provide travellers with the opportunity to purchase this travel essential at WHSmith, ensuring wrinkle-free outfits wherever their travels take them.
Nina Lumsden, Brand Manager at Lenor Crease Releaser, comments: “We’re thrilled to make our travel-sized Crease Releaser more accessible to travellers across the country. We understand the challenges of staying fresh while travelling, and we’re proud to offer a product that provides a simple, effective solution to keep clothes wrinkle-free and fresh without the need for ironing.”
The product is available in the iconic Spring Awakening scent along with Exotic Bloom and Ruby Jasmine.
[1] Statista Laundry Care United Kingdom research 2024
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