Leading coffee brand, Lavazza is venturing into the ‘Coffee to go’ sector, with the launch of its innovative Coffee To Go system.

Each Coffee To Go machine will provide authentic Italian recipes made from 100% Arabica coffee, certified by the Rainforest Alliance in both medium (12oz) and large formats (16oz), served in premium Lavazza branded paper cups.

Retailers can cater for all tastes due to its extensive menu which covers everything from coffee shop favourites (Espresso, Flat White, Cappuccino, Latte, Americano, Mocha) to Pukka organic teas and Thornton’s hot chocolate. Keeping freshness at the forefront, the Lavazza Coffee To Go system comes equipped with an inbuilt milk fridge, ensuring fresh milk and quality of flavour every time.

With all machines, furniture and product supplied by Lavazza, there are no up-front costs or investments for the retailer. Additionally, each Coffee To Go machine will be installed, serviced and maintained free of charge, by Lavazza’s distribution partner, eXpresso PLUS, meaning minimal maintenance costs and guaranteed ongoing support. For those wanting to offer the best customer experience, Lavazza and eXpresso PLUS are also providing on-going Coffee To Go specific training and sales support’

With a surface area of 1200mm by 740mm, the Coffee To Go machines are compatible with retail spaces of various sizes, including forecourts, supermarkets and convenience stores. Lavazza will provide branded POS materials alongside each machine to increase visibility and drive awareness and cup sales.

Lavazza’s Coffee To Go offers retailers a unique solution and the ability to serve authentic Italian coffee with ease. Lavazza’s commitment to sustainability, centred on the Lavazza Foundation, also ensures retailers can provide sustainable solutions without sacrificing quality or taste.

For more information on the Lavazza Coffee To Go system contact: paul.dugdale@lavazza.com

For more information contact: layla.hayes@bcw-global.com

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