Be Fast is a new super convenient & healthy breakfast on the go product. Be Fast featured at the IFE and received lots of interest from many different types of consumers, all with one thing in common, they had little time in the morning for a traditional breakfast.

001Whether it be young consumers who had to rush out to school, college or just didn’t like eating breakfast in the morning, and older consumers rushing out to work they all saw Be Fast as an awesome replacement to the traditional sit down cereals which dominate the cereal category.

Be Fast is high in fibre and is nutritionally better than many cereals available today, with the high fibre content this is great to fill you up much longer than other cereal products and therefore reduces the need for an early lunch or mid-morning snack. Be Fast is supplied ambient and best drank chilled.

“It is amazing to have been selected as one of the top 20 exhibitors at the IFE” said Austin Bailey, “especially as Be Fast is such a new product and so different to the current cereal options, I think this shows people are going to love the convenience of Be Fast and already sales are much higher than our expectation”.



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