Britain’s second largest bagged salad brand, Lasting Leaf, has pledged donations from sales of two of its salad combinations – Sweet & Crunchy (iceberg, romaine, cabbage and carrot) and Crispy Crunchy (iceberg, frisée and radicchio). To communicate the brand’s support and to give maximum on-shelf impact, Lasting Leaf has created special ‘Tickled Pink’ re-sealable salad bags – baby pink for Sweet & Crunchy and Fuchsia Pink for Crispy Crunchy.
Lasting Leaf Marketing Manager, Melanie Dean, explains: “One in eight women will be diagnosed with breast cancer in their lifetime. This is why Breast Cancer Campaign and Breast Cancer Care are such worthwhile causes; Breast Cancer Campaign helps fund innovative, world class research into fighting the disease; Breast Cancer Care provides expert information and professional support for people with breast cancer and their families.
“Although the main risk factors for breast cancer are out of our control – being over the age of 50 and being female – leading a healthy lifestyle can help to reduce the risk of developing a variety of diseases. This is why Lasting Leaf is delighted to be supporting Asda’s Tickled Pink campaign and these charities.”
Lasting Leaf will be supporting the campaign in-store with gondola-end displays, as well as a PR and marketing campaign through consumer media, Facebook and Twitter. On Friday 28th September, employees at the Lasting Leaf factories held a Pink Day in support of Breast Cancer Awareness Month.
Asda’s Tickled Pink campaign runs throughout September and October and is entering its 16th year. It raises money for two breast cancer charities – Breast Cancer Campaign and Breast Cancer Care – and to date it has generated over £29 million.
Breast Cancer Campaign is a registered charity (Charity Nos. 299758 & SCO39974)
Breast Cancer Care is a registered charity (Charity Nos. 1017658 and SC038104).
Lasting Leaf Salads