Langs Jamaican Rum has today added two exotic flavours to its vibrant range – Mango & Ginger and Pineapple – joining the recently launched Banana Rum to cement the brand’s exciting return under Ian Macleod Distillers.
Langs Jamaican Rum has a long history of bringing the Caribbean to Scotland. Originally brought to Glasgow in years gone past as a tropical antidote to the traditional flavour range, the rum eventually disappeared from the U.K.
But in September, Ian Macleod Distillers delighted rum fans by announcing its revival – launching Langs Banana Rum with a quirky, pop-up, rum shack on Camusdurach Beach and revealing plans to add more flavours to the range.
Langs Mango & Ginger Rum is a spicy-sweet sunburst of ripe, velvety mango. Notes of Mango coulis, chewy meringue, and vanilla hit the nose, and a thick and sweet palate of ripe mango, peach, lime, and crystallised ginger build in a long-spiced finish. It’s delicious neat, on the rocks, or mixed with pineapple juice and freshly squeezed lime.
Meanwhile Langs Pineapple Rum combines succulent pineapple with hints of coconut, caramel, and lime. With a nose of juicy pineapple, coconut, and raisin ice cream, and a palate of fizzy pineapple balanced with rich caramel and cinnamon, it leads to a mild finish, with fruits and spiced oak. Enjoy neat, on the rocks, or mixed with cranberry juice and freshly squeezed lime for a zesty, simple serve.
As the UK’s “rum boom” continues – now worth over £1bn and with off trade sales increasing 24% year-on-year – the releases are sure to be compelling additions to the category.
Both Langs Mango & Ginger and Langs Pineapple are available now via Master of Malt and will be rolled out across the trade in the UK, with an ABV of 37.5% and a RRP of £25 (70cl bottle).
Neil Boyd, UK Managing Director of Ian Macleod Distillers, said: “The rum category continues to skyrocket in popularity, which is why we decided to meet that demand by bringing back a beloved brand. Langs Jamaican Rum stays true to the original 1860sLang Brothers Rum – tropical, characterful, and packed with exotic fruit notes. Our range is brimming with natural flavour and delivers a taste of the Caribbean to the UK. It’s liquid sunshine in a bottle.”
“The September launch of our Langs Banana Rum was a huge success, with hundreds of people flocking to our pop-up rum shack to try the new release – so we’re confident the addition of Langs Mango & Ginger Rum and Langs Pineapple Rum to our offering will be exciting news for rum fans.”
Langs Rum is a blend of Molasses-rich, pot and column distilled Jamaican rums from ex-bourbon American white oak casks. Imported from Jamaica, home of earthy aromatic rum ‘funk’, the premium quality, smooth drinking rum is then infused with natural fruit flavour.