Halewood International, the UK’s leading independent drinks manufacturer and distributor has teamed up with celebrity TV stylist Patrick Swan to launch a major consumer on pack offer for its Lambrini brand, which is now live.
The promotion targets more than 600,000 female consumers, with the aim of generating interest in the brand by offering women the chance to win a ‘money can’t buy’ shopping experience and a number of high value shopping sprees.
The promotion runs on more than 600 thousand 75cl bottles of Cherry, Peach and Rosé Lambrini which are being distributed through the Off Trade including major multiples and convenience stores between now and October.
The main winner will receive a £2,000 shopping spree with Patrick Swan, the leading celebrity stylist, TV presenter and personal style guru for celebrities such as Madonna and Julia Roberts. Two further winners will each receive a £1,000 shopping spree at Debenhams, and 25 runners up will each receive £250 of Love2Shop vouchers.
Sue Beck, Senior Brand Manager for Lambrini, comments: “We are always looking for new ways to engage with existing and new Lambrini consumers, and are anticipating that this unique promotion will attract significant interest from female consumers which will ultimately drive sales of the brand.
“Patrick Swan is a household name for most of our target market, and is well respected in the world of celebrity styling, so this truly is a money can’t buy prize exclusively available to Lambrini consumers, and a perfect match for the brand.”
The affiliation will also reaffirm Lambrini’s association with young adult women who work hard and enjoy shopping and socialising with friends in their spare time.
The promotion will be open to over 18’s and entries will be accepted up to 31st October with the winners to be announced in December. Please visit www.lambrini.co.uk for more details and T&C’s.