As part of its ongoing CSR commitment, Lactalis UK & Ireland has today announced that it has reduced the plastic in its Président Butter with Sea Salt Crystals packaging by 17%.
The edge height and thickness of the new more sustainable pack will be reduced by 4mm. However, the rest of the packaging will remain unchanged – ensuring the same product specifications and quality.
Made in the heart of Normandy France, Président Butter with Sea Salt Crystals is a deliciously rich and creamy French butter, packed with crunchy sea salt crystals for a truly indulgent taste. The product’s iconic dome shaped format offers consumers a convenient way to enjoy all the pleasures of French butter at every dining occasion.
Heloise Le Norcy-Trott, Group Marketing Director at Lactalis UK & Ireland said: “At Lactalis UK & Ireland we are committed to making our packaging more sustainable and this latest move is another step in the right direction.
For consumers, there will be no change in the product experience. They can still enjoy the same great taste of Président Butter with Sea Salt Crystals, from the same convenient dome-shaped pack”.
The new packaging is available from Ocado.
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