Kurkure, one of the biggest snack brands in India and Pakistan, is on its way to the UK in two intense flavours: Naughty Tomato and Masala Munch. Having already established itself as a well-loved brand abroad, it presents a huge opportunity to bring an Asian favourite to the mainstream British audience with the backing of PepsiCo. Dr. Akash Beri, Research Senior Scientist within Global Flavour at PepsiCo, comments: “We have stayed true to the authentic taste profile of Kurkure. We have spent the last 18 months recreating the delicious fusion of rich spices and fragrent herbs for the UK market. On a personal note, I have fantastic childhood memories of having Kurkure with my grandparents on my visits to India, so I am extremely proud to be part of the team that was been able to bring these exciting authentic flavours to the wider UK market.”

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