Kraft Heinz continues to invest in its Heinz for Baby range of food and drink with the launch of Let’s Cook, a convenient and tasty home cooking range that provides a meal solution between ready-to-eat meals and from-scratch cooking. The range, which includes pastas and sauces, is available in grocery from July and is being backed by a strong digital campaign.

The Let’s Cook pastas include Little Shapes and Animal Shapes, with added iron, that can be paired with either a Bolognese, Tomato & Ricotta or Cheese Sauce – all suitable for babies with no artificial colours, flavours or preservatives. The range was developed to help babies with feeding stages, by introducing new textures appropriate for their age. Let’s Cook supports parents in cooking for and with their children, captivating their attention and making mealtime fun.

Research shows that with most parents pressed for time, convenience is a must when it comes to preparing meals for their families1. Whilst being simple to prepare, the Let’s Cook range allows parents and children to spend quality time together in the kitchen, creating tasty meals the children will love with 86% of baby panellists rating the range as ‘very appealing’2.

To distinguish the new range, Heinz has used its recognisable fun and vibrant animal, fruit and vegetable visuals for its packaging.

Clara Monksfield, Marketing Executive for Infant, at Kraft Heinz says: “The Let’s Cook range has been made with both parent and baby in mind. At Heinz, we understand that parents are facing more challenges than in the past and finding a work-life balance is one of them. This range allows parents to not only spend quality time with their children, but also prepare meals that they feel confident putting on the table. The Let’s Cook range is the perfect way to engage with your children at meal time and get them excited about cooking! We hope this range gets young children interested in cooking whilst educating them on good eating habits.”

1 Insites Consulting 2020

2 Infant Panel Research 2020

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