KP Snacks today announces that its iconic Nuts brand, KP Nuts, has achieved a major new milestone, reaching £100m RSV.
As the UK’s number one Nut brand, at more than four times the size of the nearest branded competitor[1], KP continues to drive category growth as a trusted and recognisable brand, delivering a versatile range of tasty flavours in a variety of formats that cater to all occasions and tastes.
The past year has been one of KP’s most successful. The KP core range, renowned for its quality and delicious flavours, continued to perform strongly, with the iconic Original Salted Peanuts variant gaining a Great Taste Award.
Meanwhile, KP Flavour Kravers, an innovative sharing range with punchy flavours, expanded with the launch of a new Sweet ‘N’ Smoky BBQ variant. Appealing to younger consumers who over-index in bold flavours, the range is now worth over £5m[2]. The brand also recently launched Honey Roast Peanut Snack Packs, combining a popular flavour with the perfectly portioned format to drive permissible daytime snacking occasions. With a new campaign launched in August highlighting the brand’s superior quality and leading position within the Nuts segment, KP Nuts continues to drive consumer appeal and recognition.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, says: “KP has a long history of delivering great-tasting, high-quality nuts, enjoyed by millions across the country. Nuts are an essential part of the UK snacks market and KP Nuts has been at the forefront, continuing to deliver on market opportunities and meeting changing consumer demands. We are thrilled to be celebrating a landmark moment for the KP brand and we are excited to build on this momentum.”
[1] Nielsen IQ, Total Coverage, Total Value, MAT 10.08.24
[2] Nielsen IQ, Total Coverage, Total Value, MAT 13.07.24
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