KP Snacks is reinvigorating its beacon “Better for You” brand popchips with the rollout of new, modernised packaging, alongside improved flavours across the entire range. With taste the number one purchase driver in the category, the bolder, more flavour-forward design is designed to better communicate the product experience on shelf.
Landing in stores this summer, the new packaging uses eye-catching colours that reflect the brand’s bold, enhanced flavours. Bigger graphics on the pack also strengthen standout on shelf, driving shopper engagement. The refreshed look emphasises the brand’s irresistible crunch and texture, featuring clear, high-quality photography of the tasty snacks inside each pack.
Priyanca Masrani, Brand Manager at popchips, says: “popchips continues to be a strong performer in the Healthier Snacking category, and this brand refresh reinforces its appeal across quality and taste cues, while appealing to consumers with a fresh new look. Taste remains the number one purchase driver in the category and we’re delighted to be elevating popchips as the perfect brand for shoppers looking for a flavour-packed, permissible snack, driving both segment and category growth.”
The launch is supported by a digital-first campaign across TikTok and Meta platforms, driving further brand awareness.
The popchips brand is in the top three brands in the Healthier Snacking segment and is worth £34.9m, with a 13% share of Healthier Snacking.
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