Tyrrells Tomato & Chilli Chutney available in 150g sharing format

KP Snacks today announces the launch of a brand new Tomato & Chilli Chutney flavour for its premium snack brand Tyrrells. Rolling into stores from the middle of March, the new product extends the brand’s non-HFSS portfolio.

Combining the sweetness of tomato with a subtle kick of spice, Tyrrells Tomato & Chilli Chutney capitalises on ‘Spicy’ being the leading flavour in premium sharing crisps[1]. Taste is the number one purchase driver in CSN, and the launch from Tyrrells is well-positioned to disrupt, engage and tempt shoppers with an exciting new flavour.

The new product is being launched in 150g Sharing bags at an RRP of £2.75 and will be available in Asda, Waitrose, and Tesco. Sharing is the largest segment in CSN, growing strongly +8.8%[2], and Tyrrells Tomato & Chilli Chutney offers an ideal snack for all occasions, from socialising with friends to quiet evenings in.

The product joins Tyrrells’ growing portfolio of non-HFSS snacks, including Tyrrells Mediterranean Herb, Tyrrells Lightly Sea Salted, and Tyrrells Naked No-Salt crisps, delivering a strong selection of healthier premium snacks, free from location-based restrictions.

Sammy Harmer, Tyrrells Brand Manager, says, “With the launch of this new flavour, we’re looking to engage shoppers who are seeking quality snacks while being keen to try something new. Both the Premium and Healthier Snacking segments are showing strong growth and this new non-HFSS flavour has been designed to capitalise on this, engaging shoppers with a unique healthier alternative from a trusted and recognisable brand.”

Worth £58.6M RSV[3], Tyrrells is a quintessentially British brand with taste and quality at the heart of its offering. The brand has a 13.3% share of Premium Crisps and Snacks[4] and an impressive 91 Great Taste Awards across the range.

[1]  Nielsen IQ, Total Coverage, Total Value MAT 31.12.22

[2] Nielsen IQ, Total Coverage, Total Value, MAT 28.01.23

[3] Nielsen IQ, Total Coverage, Total Value, MAT 28.01.23

[4] Nielsen IQ, Total Coverage, Total Value, MAT 28.01.23

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