KP Snacks today announces the launch of a brand new Tyrrells Roast Chicken & Sage flavour for its Tyrrellbly, Tyrrellbly Tasty premium snack brand. Launching next week, the new product, available in 150g sharing packs, coincides with roast dinner season and is the perfect new quintessentially British flavour addition to the Tyrrells classic portfolio.
Reminiscent of all the flavours of a home-cooked roast with aromatic notes of sage, this launch adds to the brand’s product portfolio and looks to excite and delight shoppers with a popular additional flavour.
Consumer demand for treats to enjoy at home with friends and family is increasing. At £1.74bn, sharing is the largest segment in CSN, and growing at +7.6% MAT[1]. The launch of this new favour is the perfect addition to cater to the growth of sharing occasions by generating demand and driving sales.
Jane Jones, Marketing Manager at KP Snacks, said: “Tyrrells is a premium snack brand known for delivering a modern twist on popular CSN flavours. We are delighted to present another exciting new sharing product to tempt shoppers this season. Roast dinners are a classic British favourite making it the perfect new flavour addition from a quintessentially British brand. ”
Worth £65.2m and growing[2], Tyrrells is the leading premium hand-cooked crisp brand in the UK, with an impressive 93 Great Taste Awards across the range. With a 14.2% share of Premium CSN, Tyrrells has taste and quality at the heart of its offering[3].
Launching in 150g sharing bags at an RRP of £2.75, this new product will be available in Waitrose from the 2nd of September and Sainsbury’s from September 11th, and supports Tyrrells as a leader of the premium sharing crisp category.
Comments are closed.