KP Snacks today announces the expansion of its Whole Earth 100% Nuts peanut butter range with the launch of a new 1kg tub format. Available in Smooth and Crunchy variants, it is the latest addition to the portfolio of the UK’s number one peanut butter brand.
Following the successful rollout of Whole Earth 100% Nuts in 340g jars last year, the new 1kg format has been developed to capitalise on the growing consumer demand for both value and longer-lasting products, without compromising on natural ingredients. The larger tub caters to high-frequency usage occasions, targeting families and consumers who regularly enjoy peanut butter as a source of protein and fibre, whether that’s spread on toast or swirled into porridge at breakfast, or spooned into sauces at dinner.
Delivering on the same high-quality flavours and textures that consumers expect from the brand, the 1kg 100% Nuts offering is made with expertly roasted, hi-oleic peanuts sourced from Argentina, which give it a rich and delicious flavour. With no salt or other additions, it delivers a trusted product that meets the consumer shift towards simple, wholesome ingredients.
Jill Leslie, Whole Earth Brand Manager at KP Snacks, says: “As the UK’s leading peanut butter brand, Whole Earth is dedicated to driving incremental category growth. Expanding our 100% Nuts portfolio with a new 1kg format is a natural progression following the strong performance of our 340g jars. It caters to our most frequent consumers, offering convenience alongside a natural source of protein and fibre with zero additions.”
Whole Earth 100% Nuts 1kg tubs will launch in Morrisons from mid-July ahead of a wider rollout, and the product is available at an RRP of £7.50.
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