KP Snacks celebrates major Hula Hoops milestone. Iconic brand reaches £200m landmark

KP Snacks announces that its iconic snack brand Hula Hoops has reached an impressive £200m RSV milestone.

Hula Hoops is an iconic brand that is loved and trusted by millions, and is one of the UK’s best-selling snacks purchased by over 28m UK households every year.

Hula Hoops has played a key role in driving Bagged Snacks category growth, adding £24m RSV in the past year alone, making it the second highest value-adding brand across the category. Hula Hoops continues to generate strong sales, outgrowing the category in volume by +9ppt in the latest 52 weeks.

With a portfolio that extends across growing consumption occasions, Hula Hoops has something for everyone. Available in popular flavours BBQ Beef, Salt & Vinegar, Cheese & Onion and Original, the Hula Hoops core range delivers a familiar favourite that shoppers trust and recognise.

The Big Hoops sub-range caters to lunch and Food to Go occasions, with its Barbecue Beef Grab Bags sitting in the Top 10 meal deal choices^[1] and the flavour also taking the top spot in the £1.25 PMP format as the UK’s number one PMP SKU^[2].

Meanwhile, the light and low-calorie non-HFSS Hula Hoops Puft offering is driving growth of the Healthier Snacking segment, outgrowing the category in volume by +14ppt in the latest 52wks.

Dayna Riordan, Brand Manager, KP Snacks, says: “We are delighted to celebrate an outstanding milestone for Hula Hoops. Iconic and unique, the brand continues to go from strength to strength, spanning family favourite to tasty lunchtime treat, with strong sales that are driving category growth.”