KP Snacks is relaunching its flagship brand KP Nuts, with a new pack design and a £1.3M promotional campaign. The new packs feature a sunshine design, highlighting the protein and fibre contents. Nine sharing SKU’s also benefit from a new doy foil bag which stands up unaided, preventing spillages and pouring easily, enabling it to be easily shared. The packs also feature a new reseal closure ensures freshness and quality last long-term. The new packs can be recycled under KP Snacks’ nationwide recycling scheme, launched in March in partnership with TerraCycle.