- Kopparberg are bringing their bold fruity flavours to three remixed cocktails this spring, with modern takes on The Cosmopolitan, The Dark & Stormy & The Tom Collins.
- Available in Morrisons and Asda from 25th April, with wider retailer distribution from 27th
With pre-mixed drinks seeing the fastest growth within the-ready-to serve category1 and with summer around the corner, Kopparberg are combining all the fruity flavour and refreshment they are famous for with three new sparkling cocktails, all in time for summer. Expertly mixed and packaged in 250ml slimline grab-and-go cans, Kopparberg’s cocktail collection is uncompromising on bold flavour and ideal both at home or on-the-move.
Each of the new cocktails use one of Kopparberg’s range of premium spirits as a base, offering an exciting, flavourful spin on cocktails already well-known and loved.
Traditionally made using vodka, Kopparberg’s take on the Cosmopolitan mixes the fruity flavours of Kopparberg Strawberry & Lime gin with sparkling cranberry to create the Strawberry Cosmo. Similarly, Kopparberg’s take on the Tom Collins uses vodka rather than gin, mixing Kopparberg’s Lemon vodka with soda for an exciting, modern spin. Finally, rum lovers will be thrilled with the Cherry Storm, Kopparberg’s version of the Dark ‘N Stormy which combines Kopparberg Cherry rum, lime, and ginger beer.
Rob Salvesen, Kopparberg’s Head of Marketing, commented: Classic cocktails over the years have always had bold fruity flavours. As experts in premium fruit refreshment and more young drinkers than any other brand in the UK2, we felt it was a natural extension for the brand to reach into the growing and exciting RTS category but wanted to add something different to the category with our modern take on classic cocktails. Expertly mixed and with a flavour profile that is refreshing and accessible, we wanted to create a sparkling cocktail collection that brought even more shoppers to this exciting, growing category.”
1 IRI, Total Store View, % Value Growth vs YA, 52 we 26/03/22
2 Gusto Research, Internal Brand Tracking, All UK adults (18-34), weighted base, omnibus survey 27 Aug – 30 Aug 2021