- To celebrate, the partners will offer 3 competition winners and their friends exclusive VIP backstage access, a £200 bar tab, official afterparty weekend tickets and more
- Kopparberg to bring the UK’s best-selling fruit cider to the award-winning We Are FSTVL
- Kopparberg Black on draught will be available for the first time
Kopparberg, the Swedish cider brand known for unlocking the best times outside with friends, returns to We Are FSTVL for the third year running, this time as headline partner. To highlight the partnership, the two brands have teamed up to give three competition winners and their mates the chance to experience the best of the festival.
Featuring Kopparberg Black on draught on site for the first time, the brand is set to serve up another summer of great tasting memories; kicking off at the award-winning festival, which takes place from 24th to 26th May in Upminster, London, and cements a partnership that celebrates Kopparberg’s “Outside is Ours” campaign.
The competition winners, plus 3 friends each will have the chance to win access to the VVIP backstage area ‘XCLSV’ for Saturday and Sunday (with camping). The 3 winners will each have a preloaded wristband with a £200 drink allowance and access to official afterparty tickets, taking place on the Saturday and Sunday at E1, Studio Spaces, London. If that’s not enough, the 3 winners will be gifted special festival merchandise and 4 cases (of 12 pack cans) of various Kopparberg flavours.
The competition will go live across We Are FSTVL’s social channels on Friday 22nd March. To enter on Facebook participants have to Like, Share and Tag three friends, Instagram users can also like the post announcing the partnership and tag three friends, whilst all Twitter users have to do is re-tweet.* Full details on how to enter can be found below.
Kopparberg has had a long cultural affinity with music and this partnership and exclusive offering reaffirm the brand’s heritage, spanning a 130-year dedication to offering a refreshing and premium taste. Kopparberg encapsulates the carefreeness felt when listening to music outdoors with friends accompanied by one of the brand’s ciders, sourced from the independent brewery still standing in Kopparberg today.
Kopparberg Black on draught is the brand’s first foray into dark fruit flavour, giving revellers the chance to taste the premium apple cider with blackberry and blackcurrant, and debuting at the award-winning festival for the first time. Kopparberg Black will be available on draught across all bar venues, serving up extra cool refreshment to accompany the eclectic lineup of music.
Music fans and cider lovers will also have a choice of Kopparberg festival favourites; Strawberry & Lime, Pear and Mixed Fruit, as well as the Strawberry & Lime alcohol-free version.
Rob Salvesen, Head of Marketing at Kopparberg: “Kopparberg is the proud headline partner of the multi-award-winning We Are FSTVL, which kicks off the summer and is the first in a long line of festivals Kopparberg will be supporting this year. The freedom people feel at a festival whilst enjoying a cold cider in their hand is universal and we’re especially excited to bring Kopparberg Black, our premium dark fruit flavour on draught, to the festival for the first time. We hope that with our help festival-goers will create some unforgettable memories.”