Available exclusively at Sainsbury’s from 10th October

Swedish cider producer and fruit cider category leader, Kopparberg, is introducing a brand new flavour to its core range this October, with the arrival of Kopparberg Rhubarb.

The new flavour will join other variants in the 500ml core range and will be available in Sainsbury’s from 10th October, where it will be on shelves exclusively for 12 months.

Best served chilled and over a mountain of ice, the new flavour promises maximum refreshment for Autumn and beyond, marrying the popular flavour of rhubarb with Kopparberg’s world-famous apple cider.

Rob Salvesen, Senior Marketing Manager at Kopparberg comments, “We’re very excited to announce the arrival of Kopparberg Rhubarb to our range of premium fruit ciders. We know the importance of offering cider drinkers a diverse variety of flavours, and we’re confident Rhubarb will provide a great accompaniment for those crisp Autumn evenings spent socialising.”

For more information visit: www.kopparberg.co.uk, @KopparbergUK on Twitter and Instagram or www.facebook.com/KopparbergUK

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