Kopparberg celebrates their best-selling single bottle cider by launching two new strawberry flavours

• The Swedish drinks brand, famous for its bold and fruity cider and cocktails range, is bringing two new strawberry variants to its range – Strawberry & Pineapple and Strawberry & Mango.
• The 10-can Strawberry Variety pack will launch exclusively in Tesco Group stores alongside a four-pack Strawberry & Pineapple cider.
• Kopparberg Strawberry Variety Pack 10x330ml can pack will be available in The Tesco Group stores from 17 April 2023. With Kopparberg Strawberry & Pineapple 4x330ml can pack available from 20 March 2023.

Kopparberg is launching a Tesco Group exclusive variety pack celebrating the fruit cider category’s most successful flavour, strawberry¹. The 10-pack 330ml-can Strawberry Variety pack includes brand-new flavours Strawberry & Pineapple and Strawberry & Mango, alongside the UK’s best-selling single bottle fruit cider² – Strawberry & Lime.

With 80% of fruit cider drinkers actively seeking out new and different flavours³ and almost half of fruit cider drinkers looking to Kopparberg first for new flavours⁴ new products are gladly welcomed by fans, lining up the new Strawberry variants as must-try tastes this summer.

Strawberry & Pineapple, which is also available outside of the Strawberry Variety Pack, in a 330ml four-pack format, blends the sweet and fresh flavours of strawberry with a tart and tangy punch of pineapple. Meanwhile, exclusively available in the Variety Pack, Strawberry & Mango offers a smoother and sweeter blend of flavours with a slight tanginess.

The new strawberry variants will transport you to a tropical paradise with every sip. Whether you’re enjoying them on a warm summer day or at a social gathering with friends, these new flavours are sure to impress your taste buds and leave you wanting more.

Rob Salvesen, Head of Marketing at Kopparberg said, “Strawberry & Lime has been one of the brand’s most successful variants since it landed in the UK, and because of this, we wanted to put a spin on our famous strawberry flavour that we know our fans love with the introduction of Pineapple and Mango. We can’t wait for our fans to try these flavours for the first time and hope our strawberry series is here to stay, much like the original.”

From March, Strawberry & Pineapple four-pack 330ml cans will be available exclusively from The Tesco Group stores including Tesco and Booker. With Kopparberg’s Strawberry Variety Pack 10-pack 330ml cans hitting The Tesco Group stores from April.

¹Total Fruit Cider, Value Share, Tesco, 52wks to 07.08.22.

² IRI data, total market, total cider, MAT to 19/02/23.

³VYPR consumer research, ‘Do you actively look for new flavours of Fruit Cider?’, N=250, May 2022.

⁴VYPR consumer research, ‘Which Fruit Cider brand would you expect to see new flavours from?’, N=59, May 2022.