KITKAT has a brand new on-pack promotion ‘Win a Break from Bills’, which offers lucky shoppers the chance to win an amazing £10,000 cash prize, a fantastic way to start the new year!

Shoppers will find out instantly if they are a winner by revealing a lucky KITKAT bar imprinted with WINNER alongside a winning ticket inside their promotional pack, with eight top prizes in total. Plus, there are more chances to win with a £50 cash prize available every hour throughout the promotional period*. Shoppers will be able to check online to see if they are a winner by inputting a unique code found on-pack.

Stock of promotional packs is now available featuring a range of KITKAT formats including consumer favourites KITKAT 4 Finger, KITKAT Chunky and KITKAT 2 Finger. Excitingly, the first £10,000 winning bar has already been found in Solihull so retailers are encouraged to stock up with promotional packs as soon as possible with seven more top prizes still to be found!

‘Win a Break from Bills’ will also benefit from a £2.5 million media campaign which includes TV advertising, digital and social media from February.

Two thirds of shoppers choose cash as their most motivating prize1 . Add this to the mass consumer appeal for KITKAT, plus a high-profile media campaign, and this is one unmissable promotion certain to engage shopper’s attention.

1 Data findings are from a ZEAL survey of 501 respondents on One Pulse platform .


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