Kite Packaging, a leading UK packaging supplier, is encouraging businesses to secure their packaging materials ahead of the busy golden quarter by ordering on or before Peak Packaging Monday, 25th November. This date marks the start of a critical period when packaging suppliers experience a significant surge in demand due to seasonal events like Black Friday and Cyber Monday.
As consumer behaviour continues to shift towards e-commerce, online orders now account for 26.8% of all retail sales, according to the Office for National Statistics. Experian reports a 4% rise in online spending this year compared to 2023, with a projected £28 billion in retail sales from November to January. Social commerce has also exploded, with spending on social platforms rising by 32% when comparing year-on-year August sales.
Retailers will require more packaging than ever to fulfil these orders, while packaging distributors like Kite Packaging typically see a 25% uplift in orders during November.
Jake Kirk, Managing Partner at Kite Packaging, commented:
“As the e-commerce market continues to grow, we as a packaging business have seen a huge uplift in order activity around the November – December period as people prepare for Christmas. Typical products are things like tape, boxes and mailing bags, and as well as the number of orders growing, we also observe a significant increase in order value. On average, November shows a 40% increase in turnover when compared with the rest of the year.”
As e-commerce continues to drive growth, companies must prepare for the rush by securing packaging materials early. They are advised to stock up on essential packaging items, including boxes, tape, and mailing bags, and consider eco-friendly alternatives to meet consumer expectations.
Failure to do so can lead to a myriad of issues, including delays in fulfilling orders, increased costs, lost sales, and dissatisfied customers. Planning ahead ensures your business can meet the demands of the season and avoid disruptions.
Kite Packaging offers a range of sustainable, high-quality packaging solutions to help businesses navigate the peak season with confidence.
For more information, visit www.kitepackaging.co.uk or call 02476 420065.
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