Kite Packaging, one of the UK’s leading packaging distributors have seen a hugely positive response to their 2019 initiative, aimed at reducing the impact of plastics in the environment. At the end of May the company announced they are well on their way to reaching their goal, already delivering a 95 tonne plastic reduction.

Kite launched their 120 tonne challenge at the start of 2019, setting themselves and their customers the task of reducing plastic usage by 120 tonnes by the end of the year. With a focus on ‘reduce, re-use, recycle and replace’ Kite have utilised a wide range of new ecofriendly products and their state of the art Mobile Test Facility to target opportunities for themselves and their customers.

Part of the reduction includes Kite no longer sending out direct mailings in polythene mailing bags, as well as carrying out an ongoing review of its distribution process to minimise plastic wrapping around products. To support customers joining the initiative Kite’s new Mobile Test Facility, the first in the industry, has been despatched to customers’ premises around the UK along with a team of packaging technologists and specialist engineers.

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