Family bread brand Kingsmill’s Environmental programme continues to demonstrate its dedication to the environment and its commitment to reducing carbon emissions, with the introduction of 23 ‘Tear Drop’ and two EcoStream delivery trucks to its fleet.
The trucks’ shape mimics the natural properties of a liquid teardrop and significantly reduces fuel consumption by achieving optimum aerodynamic efficiency. The streamlined body shape, linked to Iveco Euro 5 Environmentally enhanced vehicles, gives both reduction in carbon and other engine exhaust emission levels. The 2 EcoStream design vehicles have light weight bodies and improved aerodynamics to further compliment the drive to reduce carbon emissions.
Allied Bakeries CEO, Mark Fairweather explains, “As a socially responsible company, we are committed to reducing our impact on the environment and specifically looking for new ways to minimise our carbon footprint. We have identified deliveries as an area we can improve on, and the new eco friendly delivery trucks will help us to continue our journey to reduce our carbon emissions.”
The new ‘Tear Drop’ trucks will be introduced at Kingsmill bakeries and the design of the ‘greener’ trucks will feature wheat fields and blue skies, carrying the strap line ‘Kingsmill, on the road to slicing emissions’.
Kingsmill became the first bread manufacturer to use the Carbon Trust’s Carbon Reduction Label in 2009. Working with the Carbon Trust has enabled Kingsmill to quantify and communicate its carbon footprint. The label, displayed on three best-selling sub-brands, Kingsmill’s Great Everyday White, Kingsmill Tasty Wholemeal and Kingsmill 50/50, communicates Kingsmill’s environmental commitment to reducing its carbon footprint with the Carbon Trust in an effective, responsible and informative way to customers and consumers.