Refreshing new Spanish wines aim to appeal to younger drinkers and tap into  summer drinking trends and rosé boom   

Award-winning Spanish winery, Barón de Ley has created a new range of wines under a new Seduction brand, aiming to hold the attention of Rioja’s existing consumer base while targeting younger audiences with a youthful, stylish look and modern, contemporary flavour profiles.

The Seduction range features three new lines – Rosado de Lágrima, Blanco sobre Lías, and Tinto Selección. All are available to retailers via partner and exclusive distributor, Kingsland Drinks Group.

Rosado de Lágrima (13.5% abv) is in ASDA stores nationwide now with an RRP of £10. Made from Garnacha Tinta grapes from the Finca Los Almendros in the Rioja Oriental subregion, the wine brings a sophisticated rosé wine rivalling the super-premium, desirable French styles, at an affordable price point.

Pete Fairclough, brand manager at Kingsland Drinks, says: “We know there’s clear appetite for enjoyable, palate-pleasing rosé wines and overall rosé sales are in growth among many demographics. According to the WSTA, rosé continued to show the most growth from three years ago (up +9%) and is showing the smallest decline in volume and value over last 12 weeks and 12 months*. Younger drinkers look for the paler hues and lighter styles, which our Rosado de Lágrima appeals to, while established Rioja fans will enjoy this fresh new take on the region.”

“We know the world of wine is changing and consumer preferences are evolving and becoming more sophisticated when it comes to wine. We wanted to create wines that carry the weight of the Barón de Ley brand heritage and the Old World expertise, yet reach out to modern drinkers looking for contemporary, uncomplicated wines that fit into their lifestyles, bringing a sense of aspiration, indulgence and luxury to drinking occasions.”

The Seduction range leans heavily on the world-renowned reputation of Barón de Ley and the wine-making credentials of the region, with a refreshed new style, making use of modern and innovative winemaking techniques, changing climatic conditions and high-altitude vineyard sites.

Blanco sobre Lías is a Garnacha Blanca and Tempranillo Blanco blend using grapes from Barón de Ley’s high-altitude vineyards, providing cooler climatic conditions to produce a medium-weight white wine with crisp acidity and saline notes.

The red wine in the new range is Tinto Selección, a blend of Garnacha Tinta and Tempranillo grapes from the Los Almendros estate in Ausejo. It’s a semi-Crianza, crafted from grapes from carefully selected plots with a specifically designed winemaking process.

Kingsland Drinks’ Master of Wine, David Gill, said: “The Rosado de Lágrima is set to be a real hit this summer, either for aperitivo with crisps or salty snacks, as a food pairing with fish, chicken and meat-free dishes, and for enjoying outdoors during picnics and pizza nights, garden parties and sports viewings. It is an elegant, dry, pale rosado with a delicate aroma of white flowers and strawberry, and the palate is fresh and tart with a burst of gentle red fruit and minerality.?Direct and light pressing of the whole grapes, including the stems, is a natural extraction process known as teardrop or ‘lagrima’ in Spanish, giving the wine its name.”

Barón de Ley is a multi-award-winning, heritage-rich, family-owned winery located in Spain’s most celebrated wine region, Rioja. Located in the shadows of a centuries-old monastery, where the monks made wine more than 500 years ago, Barón de Ley was founded in 1985 in DOCa Rioja: a vineyard-focused winery inspired by the French châteaux.

The Baron de ley Rosado de Lagrima 2022, (13.5% ABV) is available now in Asda stores and online priced at £10.

For further details, contact or visit the website:

(*WSTA April 2023)

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