This March KIND, the UK’s fastest growing healthy snack bar brand, will introduce a brand new UK exclusive bar flavour – Dark Chocolate Orange Almond. The latest launch is pitched as an iconic British flavour done better, offering a healthier alternative to one of the nations favourite flavour combinations. Rolling out from March, Dark Chocolate Orange Almond will launch with Waitrose in 280 stores from 22 Feb, followed by Sainsbury’s on 27th Feb who will list the bar across 400 stores (RRP: £1.50). Additional listings are confirmed to go live from March including Tesco, Boots and WHSmith.
Drizzled in dark chocolate, with a hint of zesty orange peel, the new bar uses almonds as the main ingredient, creating a nuttier take on a classic. As with the rest of the range, it is made using whole and natural ingredients and is gluten-free. The bar is high fibre, gluten free and contains 52% nuts.
John McManus, UK Marketing Director says: “Dark Chocolate Orange Almond is such an exciting product for us. Not only is it the first time we’ve ever launched a bar exclusively for the UK market, but we know ‘chocolate orange’ is one of the nations most loved combinations*. By putting a healthy spin on this flavour favourite we’re confident we’ve created a bar that can satisfy those sweet cravings, in a healthy and minimally processed format. We can’t wait to hear what our customers think”.
Available in singles (RRP:£1.50) at xxx and online and Kindsnacks.co.uk (£15 per x12 pack)
*9 Million British households love this flavour.
*46% household penetration for TCO
Find out more: www.kindsnacks.co.uk
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