Kikkoman, the leading global producer of soy sauce, is back on TV to reinforce its versatility captured in the strapline ‘Cook it up with Kikkoman Soy Sauce’. A series of 20 and 30 second commercials will air over January and February.


The commercial will run over a five week period on key channels including regional ITV1, Channel 4, Channel 5 and the Good Food Channel. The campaign covers Chinese New Year and is estimated to reach 40m people on TV with an additional 5.7m via online video.

The ad creative centres on Kikkoman Naturally Brewed Soy Sauce as a great all-rounder from seasonings to glazes across a number of meal occasions.

Bing-yu Lee, Manager UK, Kikkoman said “We are kicking off 2014 with a big investment in TV advertising marking the start of what we anticipate will be a very strong year for the Kikkoman brand. Kikkoman has always been positioned as all-purpose seasoning in everyday cooking and this campaign delivers this message very clearly to our key audience.”

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