- Christmas packaging makeover to ensure on-shelf standout
- Complementing the packaging revamp, KETTLE®’s limited edition Christmas SKU returns following exceptional consumer demand
KETTLE® Chips will be introducing festive packaging across eight of its core range sharing SKUs from October. Tapping into the consumer insight that KETTLE® is the preferred brand to take to a friends’ house*, the design plays on the theme of gifting. Designed to resemble a present, each bag will feature a bow design finished with a blank gift tag so that shoppers can add a personalised touch when taking KETTLE® Chips to share at any Christmas gathering.
The bright, colourful ‘wrapping paper’ design which has been developed to maximise on-shelf impact, is unique to the eight core flavours, with each pack featuring festive cues made up of the individual seasoning ingredients.
In addition, the Norfolk based hand-cooked crisp brand has announced the return of its Christmas SKU, Truffled Cheese & A Splash of Sparkling Wine. The limited edition, which is to make a return following exceptional consumer demand in 2019, will be available from September (RRP: £1.99).
Kizzy Beckett, Senior Brand Manager at KETTLE®, said: “Christmas is such a special time of year, and in our view there’s no better accompaniment to these special moments than a pack of KETTLE® Chips. We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalise their bags – will improve standout on-shelf and ultimately drive purchase.”
“We also can’t wait to see out limited edition SKU back in retailers. We were blown away by the demand for our Truffled Cheese & a Splash of English Sparkling Wine last winter, with numerous requests to make this seasoning available all year-round. Clearly our indulgent, high-quality ingredients are striking a chord with shoppers, and we’re looking forward to seeing the SKU back on the shelf later this year.”
Continuing its ongoing support of local businesses, KETTLE® has once again partnered with Norfolk’s Award-Winning Winbirri Vineyard for its Truffled Cheese & A Splash of Sparkling Wine variety, ensuring every one of the brand’s signature hand-cooked chips delivers a taste of English sparkling’s festive finest.
Lee Dyer, Head Winemaker at Winbirri Vineyard, said: “We are so passionate about the wine produced at Winbirri Vineyard, and for it to be championed by such a treasured British chip is the ultimate compliment for us. We can’t wait to see the crisps back on the shelf.”
KETTLE® Chips’ Core Range Christmas packaging will be available at supermarkets nationwide, from October RRP £1.99
KETTLE® Chips’ Truffled Cheese & a Splash of Sparking Wine will be available at retailers nationwide from September RRP. £1.99.
*Millward Brown, August 2019.