Cereal giant Kellogg’s UK has launched ‘#RaiseYourBowl’, a social media campaign aimed to support the NHS and key workers across the UK.
The campaign raises awareness of Kellogg’s pledge to distribute 500,000 servings of food direct to frontline staff in NHS hospitals and medical facilities. It encourages those key workers to visit Kelloggs.co.uk where they can then request a donation for their own staff or break rooms.
The campaign creative, executed by Publicis, is brought to life by Kellogg’s own employees raising their cereal bowls in thanks to the NHS.
The launch comes after Kellogg’s announced it would also be distributing a minimum of three million servings of food to its charity partners, to reach food banks, schools and community groups supporting the most vulnerable people.
As well as these donations, the business will be recognising the hauliers who are continuing to ensure food reaches our shelves at this unique time. Kellogg’s will be working to provide food for the staff rooms of its three main UK hauliers.
Kellogg’s VP and head of UK business, Chris Silcock, commented: “At Kellogg’s we want to ensure we are doing what we can to support those who need us at this time. From getting food onto shelves, to supporting local food banks and schools.
‘’I want to take this opportunity to thank the NHS for their tireless work and I hope that by donating a further 500,000 servings of cereal direct to those working on the frontline we are able to help in some way.’’
Kellogg’s UK’s donation to NHS staff comes in addition to the three million servings it has already pledged, bringing total food donations to over 3.5 million servings.