Kellogg’s UK has added a new limited-edition Strawberry Sundae flavour to its American Style Rice Krispies Squares range.
The new bars are available now in Asda[1], starting at £1.65[2] (pack of four), with other stores to follow in the coming weeks.
Rice Krispies Squares is the leading snacks brand in the treat segment[3], with 2.9 million households consuming them every year in the UK[4].
The launch from Kellogg’s combines a classic, well-loved flavour in strawberry with a mouth-watering sundae twist, inspired by retro diners to add a taste of America. These tempting bars are the perfect afternoon treat.
Sam Harper, Kellogg’s UKI snacks activation brand lead, said: “Our American Style range of Rice Krispies Squares has continued to go down a treat with shoppers, so we cannot wait to add a tasty new flavour. The addition of our limited-edition Strawberry Sundae flavour is something we know Squares fans will love.”
This latest launch joins the American Style range, including the Mint Choc Shake flavour that launched last year.
[1] Excludes small stores.
[2] Pricing is at the sole discretion of the retailer and may vary.
[3] Data Source: IRI WS UK P4 23 MAT
[4] Data Source: Kantar March 52 w/e 2023
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