Kellogg’s Irish business is set for change, as it appoints a new general manager. Sarah Ferguson has been promoted to head up the Irish arm after 16 years with the cereal and snacks giant.

Sarah started her career with the business in 2004, when she became part of Kellogg’s Field Sales team in Southampton, England. She has since progressed through a number of commercial roles within Kellogg’s UK Sales organisation, followed by a stint as European sales capability director in Manchester, before moving to Geneva to support the commercial functions of the company’s Pringles business.

Most recently, Sarah relocated to Dublin where she has headed up the Revenue Growth Management team for the business’ European arm for the last year. Sarah will now take the lead of Kellogg’s Irish organisation, taking over from Ruth Hughes who will be stepping into the role of general manager for Kellogg’s Nordics, Central and Eastern Europe and Mediterranean markets based out of Dublin.

As head of Kellogg’s Ireland, Sarah will oversee a team of 30 who are responsible for all aspects of the company’s commercial operations to sell and supply its foods across the Republic.

Speaking about her appointment, Sarah Ferguson said: ‘’Having worked at Kellogg’s for more than 16 years, I am more proud than ever to be part of such an iconic, ambitious and reputable business. As such, I feel incredibly privileged to now take the helm of Kellogg’s Irish arm.

‘’Kellogg’s products have been sold in Ireland for almost 100 years and more cereal is eaten per head in Ireland than anywhere else in the world. With that in mind, I am looking forward to working with a first-class team of talented and diverse individuals to deliver for our retail partners, shoppers and consumers.’’

Sarah holds a Bachelor’s degree in economics from the University of York. She relocated to Dublin from Geneva in October 2019, along with her husband and two young children.

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