Kellogg’s has expanded its Crunchy Nut offering with the introduction of new ‘Crunchy Nut Bites’. The cereal giant’s latest launch combines Crunchy Nut’s signature nutty and honey flavours into a soft, creamy filling that’s then encased in a crunchy pillow. The expansion comes in response to the rise in popularity of nut flavoured cereal, which grew 14% in 2020. Crunchy Nut Bites retails at £2.99 (per 375g) and is now available in most major supermarkets, due to be rolled out into all other retailers and convenience stores from September. With Crunchy Nut being voted Britain’s favourite breakfast cereal, Crunchy Nut Bites bring a new and exciting take on the original, honey-coated golden flakes.

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