- Kellogg’s launches an adaptation of the original Corn Flakes
- The new cereal is currently available exclusively from the Tesco Group
Kellogg’s has expanded its offering with the introduction of new Chocolate Flavour Corn Flakes.
The cereal giant’s latest launch is a chocolatey twist on the original Corn Flake and is one of the only times the brand has adapted its classic golden flakes since launching over 100 years ago.
Currently on offer exclusively in the Tesco Group, the cereal (RRP £3.29¹, 450g) will be available from 22nd January in Tesco and 6th February in One Stop stores. Corn Flakes is one of Kellogg’s fastest growing brands in symbols and independents², and the new cereal is also available now in Booker in a price marked pack.
The new addition to Kellogg’s cereal portfolio is non-HFSS, high in fibre and vitamin D. With approximately 66 million boxes made each year, Corn Flakes has held a place on breakfast tables for over a century and the new addition brings a modern twist.
Emily Dutton, brand activation manager from Kellogg’s UKI said: “Corn Flakes holds such heritage as a brand, so we’re really pleased to be expanding the range with the introduction of a new Chocolate Flavour. As a non-HFSS cereal that’s high in fibre, we’re sure it’s something the whole family will enjoy.’’
¹ Pricing is at the sole discretion of the retailer
² Circana | Total Cereal | Symbols & Independents | Value & unit Sales | 52we 30 December 2023