- Kellogg’s has reduced sugar by 18% and salt by 23% in all its cereals
- A unique gallery of sugar and salt artwork has been commissioned to highlight Kellogg’s commitment to helping the nation make healthier breakfast choices
- The artwork will be displayed in London on 8th and 9th Sept and Paris on 15th and 16th Sept as part of Kellogg’s Reductive Art Exhibition – A Story of Salt and Sugar
Since 2011, Kellogg has been committed to reducing salt and sugar across its product range and now, the iconic cereal and snacking brand, is celebrating reaching a milestone achievement in its non-HFSS compliance efforts.
Kellogg is pleased to announce it has reduced the sugar and salt content by 18% and 23% respectively across all its cereals, whilst also increasing fibre by 20%. Furthermore, in its children’s cereals, sugar has been reduced by 36%, salt by 37%, and fibre has increased by 52%.
To mark these efforts, Kellogg’s has commissioned eight up-and-coming artists from around the world to create a series of pieces made entirely out of salt and sugar. These will form the Kellogg’s Reductive Art Exhibition – A Story of Salt and Sugar.
Pieces in the exhibition include a 3D breakfast table spread created by Tim Simpson and sculpted out of 50kgs of salt, as well as a recreation of Van Gogh’s famous self-portrait by Q Devine, created using 12,000 sugar cubes.
The final exhibits use over 200kg of sugar and salt – the equivalent to two adult gorillas.
A spokesperson at Kellogg’s comments: “People today want more from companies like ours. They not only expect food to taste good, but to do a world of good too.
“We’re committed to helping address Europe’s chronic lack of fibre by ensuring all of our breakfast foods are either a source of, or high in fibre by the end of 2023. As a result, all our children’s cereals are now classified as non-HFSS in the UK. We’ve achieved all of this without using artificial sweeteners, flavours or changing our recipes too much to ensure that our food continues to taste great.
“As part of our continued efforts to support consumers in making healthier food choices we created The Kellogg’s Reductive Art Exhibition – an art installation to help visualise the amount of sugar and salt that has been removed from our cereals.”
‘The Kellogg’s Reductive Art Exhibition – A Story of Salt and Sugar’, opens to the public on 8th and 9th September at the gallery@oxo. The one-of-a-kind experience is only open for a limited time and will include a variety of sugar and salt sculptures, salt sketches and salt animations all created by an array of well-known artists including Quentin Devine, Gala Bell, Bashir Sultani and Tim Simpson.
The exhibition, which is free to attend and open to all ages has been designed to highlight Kellogg’s ongoing commitment to help the nation make healthier breakfast choices – providing food that not only tastes good but is good for you, too.
Today, that belief is manifested in Kellogg’s Better Days® Promise, the company’s promise to advance sustainable and equitable access to food by addressing the intersection of wellbeing, hunger, sustainability, and equity, diversity and inclusion (ED&I). Kellogg’s Better Days® Promise aims to create better days for 3 billion people by the end of 2030.
Comments are closed.