The British Honey Company, the producer of Premium British honey-infused spirits brand, Keepr’s, has propelled itself into 2020’s most talked about drinks category with its new premium Ready-to-Drink (RTD) Hard Seltzer range.

Unlike many existing Hard Seltzers made of cider and wine, Keepr’s Hard Seltzers (4.2%ABV) are clean on the palate, made with an 18 times distilled premium potato vodka base and 100% natural ingredients to deliver a smoother refreshing taste. The sophisticated alcoholic sparkling water range made by Keepr’s award winning distiller, Jamie Baggott, is available in three unique and delicious flavours; Pear & Ginger (90 cals), Pomegranate & Rose (88 cals) and Passionfruit & Elderflower (90 cals). In keeping with the award-winning Keepr’s spirits range, the Hard Seltzers each have a hint of the company’s signature 100% British honey from its own fully traceable hives for natural sweetness and a deliciously balanced taste.

Containing no artificial sweeteners, the summery hard seltzer launch taps into shopper demand for lower alcohol and low calorie options at no more than 90 calories per 250ml can. Available across the Midcounties’ Cooperatives from 17th July in single 250ml cans (RRP £2.75 and launch promo price £2.25), shoppers can try each of the new flavours and find their favourites. Single and mixed flavour cases of 12 are also being sold via the British Honey Co’s website and through Amazon as well as online drinks retailers including Distoo and KWM Wines. Plus, party packs (3 x cases of 12) can also be purchased online, which are perfect for a variety of social occasions this summer including BBQs and picnics (whilst adhering to government social distancing advice).

Oliver Williams, Commercial Director, British Honey Company, comments: “Hard Seltzers are taking the UK by storm and we’re very excited to be bringing a truly premium offering to the party. Our three-strong range will help bring new consumers into the category and trade them up from standard offerings to our premium range; they are beautifully packaged for stand-out on the fixture and they genuinely deliver a superior taste experience due to the premium vodka base and skill of our master distiller who created them.

“As more and more consumers are looking for lower alcohol and lower sugar adult drinks which don’t compromise on taste, our launch is perfectly timed. Available in 250ml RTD cans which contain no more than 90 calories and a lower ABV of 4.2%, our products give consumers the opportunity to enjoy a deliciously refreshing tipple that’s both low in calories and ABV volume.

“It’s the perfect accompaniment to mid-week BBQs and socially distanced picnics in the park, and as restrictions ease in line with government guidelines, consumers will begin to be able to enjoy the cans on-the-go with friends and family for a variety of different occasions.”

Keepr’s Hard Seltzer range is available now to the on and off trade, for trade enquiries please contact Keepr’s Hard Seltzers will be listed in The Midcounties’ Cooperatives from July 17th as well as on Amazon and via its website, now.

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