Harpic is set to start hearts fluttering this month with the introduction of bathroom hero worthy of more than passing consideration. Strong, dark and powerful Harpic Power Plus will star in a hot new TV campaign directed by Peter Cattaneo of The Full Monty film fame.


When a handsome fireman knocks on our heroine’s door to check her smoke alarm she is thrilled, but when he asks to use the loo she is momentarily thrown into a panic, before remembering that her loo is sparkling clean from its morning clean with Harpic Power Plus – and is ready for any inspection. Just like her fireman, her Harpic Power Plus is ‘Strong, Dark and Powerful!

The £3.7 million campaign breaks on 16th August and runs into September. Harpic Power Plus is the powerful solution to total loo confidence, which offers a 3 in 1 solution: the power of loo cleaner, limescale remover and disinfectant.

“We are very excited by this new direction for the Harpic campaign. Our consumer feedback has been very positive with most people relating to the idea of the potential social embarrassment of an unexpected visitor and a dirty toilet! Loo cleaners may not the most romantic of household products, but they are one of the most important when it comes to having loo confidence. Having Peter Cattaneo on board as director has definitely brought a new dimension to the campaign and a real sense of engagement which finds a fun way to underline the strength of Harpic Power Plus,” said Jérôme Lemaire, RB UK Marketing Director.

Harpic is the number one name in loo care and latest figures show strong growth across the brand this year.

Harpic Power Plus is available in stores now with an RRP of £1.99.

Reckitt Benckiser


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