Kallø, the natural food brand owned by Ecotone UK, is building on its growing breakfast range with the launch of Organic Gluten-Free Golden Cornflakes.
With low sugar, low fat, and a source of fibre, the Cornflakes are a premium alternative to other sugar-laden offerings in the cereals sector.
A more sustainable choice, Kallø cornflakes are made with only organic ingredients which helps to support soil health, plants, and wildlife.
Kallø Organic Gluten-Free Golden Cornflakes are now available in Waitrose and Morrisons stores nationwide, as well as select health food stores in the UK and Ireland (£2.49 RRP). Each 375g box contains high-quality organic and simple ingredients, including 94% organic corn and raw cane sugar.
Caroline Mitchell, Brand Controller at Kallø, comments: “We’re excited to introduce Kallø’s latest breakfast offering – an organic take on traditional cornflakes which are a popular staple. We’ve taken a classic and revamped it with great taste – and the same nostalgic comfort.”
The wider breakfast range at Kallø includes Organic Wholegrain Breakfast Puffs and more recently Organic Granola, which launched last October.
It is the latest innovation from Kallø, marking a continued expansion in its multi-category growth trajectory. Kallø is reigniting love for cereals with a younger generation, over indexing with 25-44 year olds compared to the market-leading brand which skews older.
Kallø Organic Gluten-Free Cornflakes are packaged in a fully recyclable box and film bag which can be recycled in-store.
Source 1: Circana 12w to 15th Feb 2025
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